Today I was part of a blogging group that was the first to see the new Container Store at the North Shore mall in Peabody, MA. It is the 58th store for the well loved chain and only the third in the Boston area. I am a huge fan of the Container Store already and was delighted to be a part of their grand opening weekend. The grand opening is extra special because 10% of weekend sales will be donated to the Boston Children’s Museum.
Audrey Robertson, a 15 year employee from the corporate office in Dallas, greeted us and took the time to explain the company’s message. It surprised me to hear that the “employee” comes first. I’ve always received such good customer service there so I expected it to be “customer” first. As I learned, if the employee is happy and loyal to the company, it will show in their customer service. Plus, people really want to work for the Container Store. They have so many applicants that only 3% are accepted on average. This commitment to the store and the products certainly has shown in my past experiences there.
Here is an album of pictures from the shiny new store. It even smells like a new store. There was a wall of glass mason jars that was drool worthy. I always feel motivated when I leave the store, filled with visions of a better organized closet and kitchen drawers.
If you head to the new store this weekend, the first 100 people to check in on Facebook will receive a $10 gift card to spark some shopping.
I love to hear your feedback and comments. Stop by and visit Facebook, Pinterest or Twitter for more conversation! Or get posts delivered via Email or RSS Feed. Disclosure: I attended a media event and promotional goods from The Container Store. This is in way influenced my opinions shared here.
About Emily Roach
Green Boston mom of three young children. Focused on family nutrition, wholesome recipes, and an eco-friendly lifestyle.